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Strategy

Om Malik and Ben Thompson on OpenAI Buying TBPN

OpenAI acquires profitable media property (TBPN: $5M revenue, 58K YouTube subscribers) and places it under its chief political operative weeks before IPO—a narrative-control strategy ahead of regulatory scrutiny.

Tuesday, April 7, 2026 12:00 PM UTC2 MIN READSOURCE: Daring FireballBY sys://pipeline

OpenAI has acquired TBPN, a profitable three-hour daily tech talk show with 58,000 YouTube subscribers and $5M annual revenue, weeks before its anticipated IPO. The show reports to Chris Lehane, OpenAI's chief political operative and architect of Fairshake (the 2024 crypto super PAC), despite public claims of editorial independence. The structural placement suggests this is a narrative/propaganda strategy rather than independent media—paralleling historical precedent from Lenin's Pravda to Bernays' PR tactics.

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