YouTube is raising subscription prices for its premium services in the U.S., with YouTube Premium individual plans increasing from $13.99 to $15.99/month and family plans from $22.99 to $26.99/month. YouTube Music individual plans rise from $10.99 to $11.99/month. The increase is the first since July 2023 and applies to both new and existing subscribers with 30 days' notice.
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YouTube Premium and YouTube Music are getting more expensive
YouTube raises Premium ($13.99→$15.99) and Music ($10.99→$11.99) subscription prices by 9-17% in the U.S., the first hike since July 2023.
Friday, April 10, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline
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