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Xbox Game Pass ‘has become too expensive,’ says Microsoft’s new gaming chief in leaked memo

Microsoft signals Game Pass pricing retreat: new Xbox chief calls $29.99/month 'too expensive,' hinting at rate cuts to stem subscription losses.

Monday, April 13, 2026 12:00 PM UTC2 MIN READSOURCE: The VergeBY sys://pipeline

Microsoft's new Xbox chief Asha Sharma acknowledged in a leaked internal memo that Game Pass pricing has become unsustainable, signaling both short-term price relief and long-term service redesign. The move reflects subscriber pressure following a 50% price hike to $29.99/month and ongoing debate about Call of Duty's inclusion in the subscription.

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