X announced reductions to creator payments targeting clickbait and rapid-fire aggregator accounts. Head of product Nikita Bier stated aggregators face a 60% payout cut this cycle plus 20% more next cycle, while accounts habitually posting "BREAKING" alerts will also be penalized. The move aims to prioritize original creators and reduce timeline spam.
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X says it’s reducing payments to clickbait accounts
X cuts creator payments by 60% for aggregators and clickbait accounts this cycle, with an additional 20% cut next cycle, to prioritize original content and reduce timeline spam.
Sunday, April 12, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline
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