Strategy

WhatsApp is testing a premium subscription, put it is mainly cosmetic

WhatsApp Plus charges €2.49/month for cosmetic personalization (custom themes, expanded pinned chats, custom lists), marking Meta's freemium pivot to monetize its messaging app following Instagram Plus and Snapchat+ models.

Monday, April 20, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline

WhatsApp is testing WhatsApp Plus, a premium subscription with cosmetic features including custom themes, ringtones, expanded pinned chats (up to 20 vs. 3 free), and custom lists. Pricing is approximately €2.49/month in Europe and $0.82 in Pakistan, with a one-month free trial. This represents Meta's re-entry into monetization for WhatsApp, following a similar model to Instagram Plus and Snapchat+.

Read original at TechCrunch

Open source Xiaomi MiMo-V2.5 and V2.5-Pro are among the most efficient (and affordable) at agentic 'claw' tasks

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