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Strategy

What Tim Cook built

Tim Cook hands Apple's reins to product engineer John Ternus in September 2026 after 15 years building financial strength, signaling a strategic pivot toward innovation amid intensifying AI competition.

Sunday, April 26, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline

Tim Cook is stepping down as Apple CEO in September 2026 after 15 years, succeeded by product-focused engineer John Ternus. Cook's tenure emphasized operational excellence and strong financial performance, while Ternus inherits a well-run company facing challenges from AI disruption and economic volatility.

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