Visa CMO: AI agents are your new customers — here’s how to sell to them

Visa research indicates AI agents are becoming a distinct customer segment, requiring companies to rethink customer acquisition and marketing. The CMO outlines that 71% of businesses are willing to optimize products for AI agents, with over half open to direct AI-to-AI price negotiation. This "Business-to-AI" (B2AI) shift requires new data structuring and trust-building approaches with autonomous systems.