Tubi, Fox's streaming service, launched a native app within ChatGPT, becoming the first major streamer with dedicated presence in the AI assistant's ecosystem. Users can search for content recommendations by typing '@Tubi' and making natural-language requests, with results linked back to Tubi's library of 300,000+ titles. The move signals a strategic shift from building in-house AI features toward meeting users in third-party AI platforms.
Strategy
Tubi is the first streamer to launch a native app within ChatGPT
Tubi becomes the first major streamer to launch a native app within ChatGPT, shifting content discovery from proprietary AI features to third-party AI assistant ecosystems.
Wednesday, April 8, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline
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