Meta's Threads is launching "Live Chats," a real-time conversation feature designed to boost engagement during cultural events like NBA Playoffs. The feature supports up to 150 active participants with spectator modes for larger audiences, rolling out initially to select creators. The move addresses Threads' historical weakness against X in real-time relevance and breaking news coverage.
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Threads is adding Live Chats to boost real-time engagement
Meta launches Live Chats on Threads (up to 150 participants) to directly compete with X's real-time event engagement dominance, kicking off with select creators.
Wednesday, April 22, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline
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