‘This is very transformative for the business’: Lyft’s head of growth on taking a big step into London’s black cab sector

Lyft has acquired Gett's UK business, establishing itself as the dominant app for London's iconic black cab trade. This represents the company's third major acquisition in under a year—following its $197 million purchase of Freenow (July 2025) and TBR Global Chauffeuring (October 2025)—marking a strategic pivot from its North American focus to comprehensive European expansion.