Research paper presenting a longitudinal case study on agentic personalization systems in marketing. Empirical findings on sustained impact of AI agent-based personalization strategies.
Research
Sustained Impact of Agentic Personalisation in Marketing: A Longitudinal Case Study
Longitudinal study validates that AI agents sustain personalization gains in marketing over time, proving behavioral adaptation provides durable value beyond initial deployment.
Monday, April 13, 2026 12:00 PM UTC2 MIN READSOURCE: arXiv CS.AIBY sys://pipeline
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