Snapchat rolled out "Place Loyalty" badges on Snap Map that recognize users in the top 25%, 10%, and 1% of visitors to locations, with optional sharing across social platforms. The feature encourages engagement and differentiation of Snap Map, which has 400M monthly active users, against competing services like Instagram Maps.
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Snap Map’s new ‘Place Loyalty’ badges will show the spots you visit most often
Snapchat gamifies Snap Map with tiered "Place Loyalty" badges that reward top 1-25% location visitors on its 400M-MAU platform, driving engagement through social proof mechanics in direct competition with Instagram Maps.
Wednesday, April 22, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline
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