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SERHANT.'s playbook for rapid AI iteration

SERHANT. scaled their AI real estate agent S.MPLE from 200 to 900+ users by orchestrating multiple Claude models alongside OpenAI and Gemini through Vercel's AI SDK, avoiding vendor lock-in and enabling rapid model swaps as the LLM landscape evolves.

Monday, March 30, 2026 12:00 PM UTC2 MIN READSOURCE: Vercel BlogBY sys://pipeline

SERHANT. scaled S.MPLE, an AI-powered real estate agent tool, from 200 pilot users to 900+ by adopting Vercel's AI SDK for multi-model orchestration without vendor lock-in. The team strategically routes tasks to Claude Sonnet (complex analysis), Claude Haiku (lightweight tasks), OpenAI (conversational), and Gemini (image/computer-vision), enabling rapid model swaps without infrastructure rewrites. They're evolving toward conversational AI agents while maintaining flexibility to adapt as the LLM landscape shifts.

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