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Runway CEO says AI could help Hollywood make 50 films instead of one $100M blockbuster

Runway CEO proposes studios flip $100M blockbuster economics to produce 50 AI-generated films, shifting from backing creative talent to optimizing for volume and hit rates.

Thursday, April 16, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline

Runway CEO Cristóbal Valenzuela proposes that studios use $100 million budgets to produce 50 AI-generated films instead of one blockbuster, shifting Hollywood's economics from backing creative teams to optimizing for volume and hit rates. He argues early skepticism about AI in creative work is fading as stakeholders better understand the technology's capabilities.

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