PSA: If you use the Meta AI app, your friends will find out and it will be embarrassing

Meta released the Muse Spark AI model as part of a major AI strategy overhaul. The Meta AI app, launched in April 2025, has underperformed adoption expectations with only 6.5 million downloads in its first 1.5 months despite Meta's global reach. The app's practice of sending Instagram notifications to users' friends when they use it, combined with past incidents of accidentally exposing private AI conversations, has created social friction and privacy concerns that deter adoption.