Sam Altman's identity verification company Tools For Humanity falsely announced a partnership with Bruno Mars to promote Concert Kit, a tool for verified-human concert access. Bruno Mars' team publicly denied the partnership after learning of it only through TFH's keynote. The company actually partnered with Thirty Seconds to Mars instead.
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OpenAI CEO's Identity Verification Company Announced Fake Bruno Mars Partnership
Sam Altman's identity verification startup Tools For Humanity ironically announced a fake partnership with Bruno Mars—confusing him with Thirty Seconds to Mars—in a failed effort to promote their Concert Kit ticketing tool.
Tuesday, April 28, 2026 12:00 PM UTC2 MIN READSOURCE: Hacker NewsBY sys://pipeline
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