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OpenAI ad partner now selling ChatGPT ad placements based on "prompt relevance"

StackAdapt launches ChatGPT ads with prompt-based targeting at $15 CPM, monetizing OpenAI's chat interface by showing ads to users mid-research based on their query intent.

Monday, April 20, 2026 12:00 PM UTC2 MIN READSOURCE: Hacker NewsBY sys://pipeline

StackAdapt, an OpenAI advertising partner, is offering early-stage ChatGPT ad placements with CPMs as low as $15, using "prompt relevance" for targeting. According to a pitch deck shared March 27, ads target users mid-product research within the chat interface. This marks a new monetization lever beyond ChatGPT's subscription model.

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