Strategy

Notepad sheds Copilot from toolbar as Microsoft gives subtlety a try

Microsoft rebrands Copilot as "Writing Tools" in Notepad, conceding that aggressive AI icon placement has backfired with users—now hiding the same features behind subtler naming.

Monday, April 13, 2026 12:00 PM UTC2 MIN READSOURCE: The RegisterBY sys://pipeline

Microsoft is removing the Copilot icon from Notepad and rebranding its AI features as "Writing Tools" in the latest Windows Insider build. The move reflects how negative the Copilot brand has become with users, though underlying AI functionality remains. This fulfills Microsoft's stated strategy of reducing unnecessary Copilot entry points across apps like Snipping Tool, Photos, and Widgets.

Read original at The Register

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