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Strategy

Netflix plans to add a vertical video feed, use AI for recommendations

Netflix is adding a TikTok-like vertical video feed and acquiring AI filmmaking startup Interpositive to accelerate recommendations and GenAI-assisted content creation.

Friday, April 17, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline

Netflix is launching a TikTok-style vertical video feed within its apps this month to help users discover content. The company is expanding AI for recommendations and content creation tools, including through its recent acquisition of Interpositive, Ben Affleck's AI filmmaking startup, which leadership says will accelerate GenAI capabilities.

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