Microsoft says the ‘idea’ of an Xbox mobile store ‘is not dead’

Microsoft's Xbox mobile gaming store, originally promised for July 2024, appears indefinitely postponed—the testing URL no longer functions and hasn't been updated in nearly a year. Strict rules from Apple and Google's app stores have blocked the initiative, despite Microsoft's ongoing push through regulatory filings for more open mobile competition. Microsoft Gaming CEO Asha Sharma claims the project is "not dead," but realistic prospects for near-term launch appear minimal.