Microsoft is rebranding its gaming division from "Microsoft Gaming" to simply Xbox and issuing @xbox.com email addresses to all Xbox employees next month. The move, led by Xbox CEO Asha Sharma and CIO Matt Booty, reinforces the independent Xbox brand both internally and externally, aligning the team's email domain with other Microsoft-owned gaming studios like Activision and Bethesda.
Strategy
Microsoft is giving its Xbox employees an Xbox email address
Microsoft rebrands its gaming division to Xbox and issues @xbox.com email addresses to establish Xbox as an independent strategic brand unit, aligning internal infrastructure with Activision and Bethesda.
Thursday, April 30, 2026 12:00 PM UTC2 MIN READSOURCE: The VergeBY sys://pipeline
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