Matthew McConaughey warns artists and actors that AI replication of voices and likenesses is already here, not coming, and advises creators to "own yourself" through IP protection. He has personally secured trademarks on his image and signature expressions like "alright, alright, alright" to prevent unauthorized AI use. His stance reflects growing entertainment industry concerns about synthetic media and deepfakes.
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Matthew McConaughey sounds the alarm for artists in fight against AI misuse: ‘Own yourself…so no one can steal you’
As AI deepfakes become an immediate threat rather than distant risk, Matthew McConaughey is advising creators to lock down IP through trademarks—he's already protected his likeness and signature phrases like "alright, alright, alright" to prevent unauthorized synthetic media.
Monday, April 20, 2026 12:00 PM UTC2 MIN READSOURCE: Fortune AIBY sys://pipeline
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