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It’s not just one thing — it’s another thing

The phrase "it's not just X, it's Y" has quadrupled in corporate filings since 2023, emerging as a linguistic fingerprint that reliably detects AI authorship.

Monday, April 20, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline

A data-driven analysis shows the sentence construction "it's not just X, it's Y"—a characteristic AI writing pattern—has dramatically increased in corporate communications. Using AlphaSense's database of corporate news releases, earnings reports, and government filings, the analysis found the phrase quadrupled from roughly 50 mentions in 2023 to over 200 in 2025. The pattern has become so prevalent it now reliably indicates synthetic authorship.

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