Meta is testing "Instants," a dedicated app for disappearing photo sharing launched in Italy and Spain that mimics Snapchat and BeReal. The app lets users send 24-hour disappearing photos viewable once each to mutual followers and close friends with intentionally limited editing. It's designed to encourage authentic sharing while remaining tied to Instagram accounts.
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Instagram has launched another Snapchat clone
Meta launches Instants, an Instagram-linked disappearing photo app tested in Italy and Spain, betting that minimal editing tools will drive authentic sharing in the BeReal/Snapchat category.
Friday, April 24, 2026 12:00 PM UTC2 MIN READSOURCE: The VergeBY sys://pipeline
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