Google blocked a record 8.3 billion ads in 2025 using AI-powered detection, up from 5.1 billion in 2024. The company is shifting enforcement strategy from suspending bad advertiser accounts to blocking individual policy-violating ads in real time, powered by Gemini models that catch over 99% of violations before display.
Strategy
Google is now targeting bad ads over bad actors
Google pivoted from banning advertiser accounts to real-time ad-blocking using Gemini, catching 99%+ of policy violations and blocking 8.3B ads in 2025—a 63% increase powered by AI enforcement.
Thursday, April 16, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline
Tags
strategy