Everpure (formerly Pure Storage) disclosed severe supply chain strain from AI-fueled demand, with storage prices up 70% year-to-date and semiconductor components surging 300-900% since mid-2025. CEO Charles Giancarlo stated the company will absorb margin pressure rather than fully pass costs to customers, expecting shortages to persist for years. The crunch reflects both supplier delivery failures and competition for limited semiconductor capacity from AI infrastructure buildout.
Infrastructure
Everpure 'takes the hit' as AI-fueled supply crunch drives prices up 70%
Everpure absorbs 70% storage price hikes driven by AI semiconductor shortage, betting customer retention over margin as component costs surge 300-900%.
Thursday, April 23, 2026 12:00 PM UTC2 MIN READSOURCE: The RegisterBY sys://pipeline
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infrastructure