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Strategy

Don’t stop hiring humans — stop hiring the wrong humans, Artisan’s founder says

Artisan's founder clarifies that despite the company's provocative "Stop Hiring Humans" campaign, the real scaling lesson is being selective about talent—hire the right people, not fewer people.

Thursday, April 23, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline

Artisan's CEO discusses the company's hiring philosophy and scaling mistakes in a founder interview. While known for its "Stop Hiring Humans" campaign, he emphasizes that successful scaling depends on hiring the right people. The founder shares lessons from overhiring mistakes and misalignment between big-tech experience and startup needs.

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