Disney's new CEO Josh D'Amaro is exploring a "super app" that would consolidate the company's fragmented mobile ecosystem—integrating Disney+, theme park ticketing, merchandise, and games into a single direct-to-consumer hub. The strategy aims to break internal silos and strengthen customer engagement, though discussions remain early-stage with no formal development yet. The concept revives a decade-old ambition from the previous CEO, previously blocked by logistical challenges.
Strategy
Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
New Disney CEO Josh D'Amaro is reviving a decade-old super app vision, consolidating Disney+, theme park ticketing, games, and merchandise into a single DTC platform to break internal silos and deepen customer engagement.
Saturday, May 2, 2026 12:00 PM UTC2 MIN READSOURCE: Fortune AIBY sys://pipeline
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