Cash App is expanding financial services to children ages 6-12 with parent-managed accounts linked to debit cards. Accounts earn up to 3.25% interest and can receive peer-to-peer payments from approved users like grandparents. The move aims to build early customer relationships and teach financial literacy to Gen Alpha.
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Cash App is targeting a new kind of customer: 6-12 year olds
Block's Cash App launches parent-managed accounts for children as young as 6 with 3.25% interest, betting on Gen Alpha customer lifetime value and early financial habit formation.
Tuesday, April 21, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline
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