Canva acquired Simtheory (agentic AI platform for building business-aware assistants) and Ortto (customer data + marketing automation) to extend beyond design into end-to-end work coordination. Founders Chris and Mike Sharkey, previously of Stayz/Fairfax Media, join Canva leadership. The deals strengthen Canva's capabilities in agentic AI, data infrastructure, marketing automation, and customer engagement across email, SMS, push, and in-app channels.
Strategy
Canva doubles down on AI and marketing automation with Simtheory, Ortto acquisitions
Canva acquires Simtheory (agentic AI) and Ortto (customer data + marketing automation) to evolve from design tools into an end-to-end work coordination platform spanning AI agents, email/SMS/push marketing, and customer engagement.
Wednesday, April 8, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline
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