BMW unveiled its redesigned 7 Series on the Neue Klasse EV platform at events in New York and Beijing. The flagship model launches with six powertrain variants—battery-electric, plug-in hybrid, and internal combustion options—starting at $100,000+. BMW is repositioning the 7 Series as an "Ultimate Computing Platform," emphasizing integrated software and technology features.
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BMW’s flagship 7 Series gets its ‘Neue Klasse’ upgrade
BMW repositions its $100k+ flagship 7 Series as a software-first "Ultimate Computing Platform" on the Neue Klasse EV architecture, blending electric, hybrid, and gas powertrains in a bid to compete on technology, not just luxury.
Wednesday, April 22, 2026 12:00 PM UTC2 MIN READSOURCE: The VergeBY sys://pipeline
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