Fortune argues incoming Apple CEO John Ternus should pursue cryptocurrency strategies that Tim Cook avoided during his decade-long tenure. The piece contrasts Cook's services-focused operator style with founder-CEOs like Zuckerberg, Musk, and Dorsey, who made bold crypto bets, suggesting Ternus has an opportunity to chart a different course on emerging technologies.
Strategy
Apple’s longtime CEO sat out the crypto revolution. His successor should choose a different path
Apple's new CEO John Ternus has a strategic window to reverse Tim Cook's crypto avoidance and compete with founder-CEOs like Musk and Zuckerberg who've already moved into blockchain.
Monday, April 27, 2026 12:00 PM UTC2 MIN READSOURCE: Fortune AIBY sys://pipeline
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