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Apple introduces a cheaper option for App Store subscriptions

Apple formalizes app subscription discounts via 12-month monthly-installment plans while strategically excluding US/Singapore to sidestep Epic Games litigation.

Tuesday, April 28, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline

Apple is introducing a new subscription model for App Store developers that allows customers to commit to 12-month plans while paying monthly installments, with discounted rates as incentive. The feature formalizes existing developer practices while implementing policies to prevent misleading pricing displays. The rollout excludes the U.S. and Singapore due to ongoing Epic Games litigation and regulatory considerations.

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