Anthropic confirmed paid Claude subscriptions have more than doubled in 2026, with Indagari's credit card transaction analysis of ~28M US consumers showing record new and returning paid subscribers in January–February. Growth is attributed to the DoD contract feud generating press, Super Bowl ads targeting OpenAI, and the surging popularity of Claude Code. The data covers only direct consumer subscriptions (not enterprise or free-tier users), with total consumer user estimates ranging from 18M–30M.
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Anthropic’s Claude popularity with paying consumers is skyrocketing
Claude's paid subscriber base more than doubled in 2026, with record consumer adoption driven by the Claude Code tool and marketing campaigns directly challenging OpenAI's market dominance.
Sunday, March 29, 2026 12:00 PM UTC2 MIN READSOURCE: TechCrunchBY sys://pipeline
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